How Portal Citi Works

Interactive telecom customers play a prompt on their platform at almost expiration of calling card PIN saying “your card is about to expire in 20 seconds, if you would like to place a collect call or participate in some of our sponsors promotions, press *1 now”. The B-Leg is dropped and the call is transferred via VoIP or TDM to the interactive Voice Portal, which can be branded as an additional service of the Telecom. 

Telecom companies are paid a flat rate per minute for each call that opts in from their network. It’s a simple model, no need to manage and administrate the numerous complexities of both the required IT and advertising program success rates.

The Portal Citi speech applications have created unique advertising opportunities with interactive speech-based ads that offer direct response options. Users can interact with an audio ad to request more information, hear sponsor brand ads, receive targeted e-mail, or even be connected directly to an advertiser's call center. The unique aspects of opt in voice response services provide advertisers with a focused, rich creative format to converse with consumers.

To hear a Portal Citi demo please dial: 1-866-225-6597

Here is a small sample of the basic prompt flow and functionality of Portal Citi

Prompt 1. Welcome to the interactive voice portal center sponsored by company x, (audio ad here)

Prompt 2. To place a collect call within the United States press 1 now.

Prompt 3. To learn about the company x bank debit card promotion press 2 now.

Prompt 4. To hear your free daily horoscope press 3 now.

Prompt 5. To enroll in the company x free airline ticket contest press 4 now.

Prompt 6. To participate in one of our many surveys and qualify for promotional gifts from our sponsors press 5 now.

Prompt 7. To hear the options again press 6 now.

For pricing and sign up info please contact your HSN agent or representative.

<Back